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*[http://www.consumerwebwatch.org/pdfs/stanfordPTL.pdf How do People Evaluate a Website's Credibility?]
==Effective Copywriting==
Copywriting is the discipline which involves the words that are used to promote a person, business, opinion or idea. If you are a non-profit which heavily relies on internet product sales you definitely need to be good at copywriting to make product sales.
Here are some books I recommend when it comes to copywriting:
*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0805078045&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells]
*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0071467858&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr Words that Sell]
*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0071418539&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr More Words that Sell]
Here is a book that is highly rated by Amazon specifically geared to electronic medium:
*[http://rcm.amazon.com/e/cm?t=puttinglinkso-20&o=1&p=8&l=as1&asins=0495411175&fc1=000000&IS2=1<1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr Copywriting for the Electronic Media: A Practical Guide]
==Should You Encourage Your Supporters TO Have Websites and Blogs? ==
