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Here is a general overview of SMO: [http://en.wikipedia.org/wiki/Social_media_optimization Social media optimization]
If you choose to use YouTube in your social media optimization efforts, there is a piece of software called [http://www.TubeToolbox.com/?RefId=A0119 Tube Toolbox] which my friend uses and he is very happy with it. [http://www.TubeToolbox.com/?RefId=A0119 Tube Toolbox] automates the task of friend invites, messages, comments, and sharing videos at YouTube. When using the software it is important that you [http://sites.google.com/site/youtubesoftware/ follow my guidelines for using the software so you will have a harmonious relationship with YouTube as far as your use of the software].
